# Slim 250 ml Cans for an Energy Drink Launch

> A private-label energy drink launched in slim 250 ml cans with 200# RPT ends and a coloured tab for shelf impact. Energy drinks case study.

Canonical: https://www.aluminumcanfactory.com/projects/energy-drink-launch-slim-250ml/

**Industry:** Energy drinks · **Region:** Middle East

- Format: 250 ml slim, 200 neck
- End: 200# RPT, coloured tab
- Decoration: 8 colours incl. fluorescent
- Volume: 2 × 40HQ initial order

## The challenge
The brand owner needed a can that would stand out in crowded convenience-store coolers and was working with a co-packer whose filler was set up for 200 neck slim cans only.

## Our solution
- We obtained the co-packer’s seamer specification and supplied cans and 200# ends as a dimensionally matched pair, with first-article inspection reports.
- The design used a fluorescent ink and a high-gloss varnish; we ran a colour-matched press proof before mass production.
- Cans were palletised to the co-packer’s depalletiser specification with tier sheets and top frames.

## The outcome
Cans ran on the co-packer’s line without change parts, and the brand used the same print plates for a second flavour within three months.

Products used: [Slim Aluminum Cans 200–250 ml (200# Neck)](https://www.aluminumcanfactory.com/products/slim-aluminum-cans-250ml/), [202# SOT Beverage Can Ends (B64 / CDL)](https://www.aluminumcanfactory.com/products/sot-202-beverage-can-ends/)

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