Moving a growing craft brewery from labelled blank cans to fully printed sleek cans, matched 202 SOT ends and 4-pack carriers.
Format
355 ml sleek, 202 SOT end
Decoration
6-colour print, matte varnish
Volume
Mixed 40HQ, 4 SKUs
Lead time
Artwork to shipment in 6 weeks
(01) Challenge
The challenge
The brewery was hand-applying pressure-sensitive labels to blank cans. Labels slowed the canning line, scuffed in ice buckets and limited the number of seasonal releases they could launch each year.
(02) Solution
Our solution
We consolidated four core beers into one mixed 40HQ order, so each SKU could be printed without hitting a full-container MOQ per design.
Our pre-press team converted the label artwork for dry-offset printing, separated it into six spot colours and produced digital proofs plus physical can samples for sign-off.
We supplied 202 SOT ends with a black tab to match the brand, and 4-pack snap-on carriers in the brewery’s colour, all in the same container.
(03) The outcome
The brewery removed the labelling step from its canning line, gained a scuff-resistant matte finish that survives ice buckets, and now plans seasonal releases around a predictable six-week print cycle.
A seltzer brand used cold-activated thermochromic ink on 330 ml sleek cans to show when the drink is at serving temperature.
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