A private-label energy drink launched in slim 250 ml cans with 200# RPT ends and a coloured tab for shelf impact.
Format
250 ml slim, 200 neck
End
200# RPT, coloured tab
Decoration
8 colours incl. fluorescent
Volume
2 × 40HQ initial order
(01) Challenge
The challenge
The brand owner needed a can that would stand out in crowded convenience-store coolers and was working with a co-packer whose filler was set up for 200 neck slim cans only.
(02) Solution
Our solution
We obtained the co-packer’s seamer specification and supplied cans and 200# ends as a dimensionally matched pair, with first-article inspection reports.
The design used a fluorescent ink and a high-gloss varnish; we ran a colour-matched press proof before mass production.
Cans were palletised to the co-packer’s depalletiser specification with tier sheets and top frames.
(03) The outcome
Cans ran on the co-packer’s line without change parts, and the brand used the same print plates for a second flavour within three months.
A seltzer brand used cold-activated thermochromic ink on 330 ml sleek cans to show when the drink is at serving temperature.
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