Sleek 355 ml Can Program for a Craft Brewery
Moving a growing craft brewery from labelled blank cans to fully printed sleek cans, matched 202 SOT ends and 4-pack carriers.
Hard seltzer · North America
Thermochromic Sleek Cans for a Hard Seltzer
A seltzer brand used cold-activated thermochromic ink on 330 ml sleek cans to show when the drink is at serving temperature.
- Format
- 330 ml sleek
- Special ink
- Thermochromic, activates when chilled
- End
- 202 SOT, silver
- Volume
- Mixed 40HQ, 3 flavours
(01) Challenge
The challenge
The brand wanted an interactive pack that would justify a premium price, without moving to expensive shrink sleeves.
(02) SolutionOur solution
- We printed a thermochromic layer that reveals a pattern when the can is chilled, combined with three flavour colours in a single mixed container.
- Activation temperature and contrast were validated on press samples shipped by air before the full run.
(03) The outcome
The cold-reveal effect became a central part of the brand’s social media launch and retail display.
(04) Keep reading
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